“Living in the modern world without a smartphone is difficult,” many will say. We will say – it is impossible. More than 5 billion people use mobile devices every day. This is due to the fact that today you can find almost everything on your smartphone. According to the results of the latest studies, we spend about 90% of the total time spent on the phone in mobile app. But is it true that any business needs a mobile app and is it worth investing money in its development?

A mobile application is a program specially develop for mobile devices, for a particular task. Applications have different purposes: stores, services, online assistants, and so on. Applications can be pre-installed on the phone, downloaded as apk files or in marketplaces. The most famous marketplaces today are AppStore, Google Play. Create an applications for a specific operating system: IOS, Android, Windows phone and others.

Russian mobile app market

In 2021, the volume of spending by Russians in mobile apps amounted to $ 1.5 billion – this is 49% more than before the pandemic. Many applications that have been lying on the shelves of mobile marketplaces for years have finally become in demand. In total, Russians downloaded more than 5.5 billion applications in 2021.

From the examples above, we can assume that mobile app development dubai are really capturing everyone’s attention. Statistics are one of the reasons to think about the need for such a product for your business.

Why do you need mobile apps

Here are a number of goals that can be achieved by creating an app for mobile devices.

Strengthen customer relationships

With a mobile app, you will establish close contact with your customers. They will no longer need to remember your website address or use search engines, because the app will already be installed on the phone. To increase customer loyalty, apps use different functionality: this includes simplifying the ordering or consultation procedure, and standard methods, such as discounts or bonuses for using the app. A mobile application dubai will help you not only in additional audience coverage, but will also help create an effective marketing strategy.

Image advantage

There are industries in which having a mobile app has already become a must. For example, today it is difficult to imagine a bank that does not have an app. A company that follows modern trends is always one step closer to its customers.

Mobile App Increase sales

Launching a mobile app can help attract new customers and retain old ones. The pandemic has given impetus to the development of online stores, delivery services, online education and other online services, without which we can no longer imagine our lives. People no longer want to waste time going to stores, because it can be done remotely using an application. Most customers prefer to buy via smartphone, because it is much easier.

You can buy a laptop, groceries for a week or order a bouquet of flowers while stuck in a traffic jam or during a lunch break. A modern user values ​​their time and energy. If you can do something in 2 clicks, from a phone, most customers will prefer this way. Especially if you remind them about your business with a push notification with information about promotions, discounts, new collections or selections of current products.

Mobile App Improved personalization

Individual communication with the client is one of the main advantages of a mobile application. Personalization is aimed at offering the consumer a product taking into account interests, habits, outgoing requests when you need it, and not waiting for the client to go to the site. Steve Jobs once said: “Be closer than ever to your customers. So close that you tell them what they need long before they realize it themselves.” The key to success in any business is understanding your customers plus modern tools.

Mobile App Access to customer demographic data

A mobile application is a convenient way to collect information about customers. At the registration stage, you can find out: gender, age, date of birth, cat’s nickname, and so on. Your marketers already know how to use this information further.